Email Marketing Automation That Nurtures Leads While You Sleep
We build the welcome series, abandoned cart flows, and win-back sequences that keep your list warm and your pipeline moving, without you writing a single manual email.
- ✓Welcome series, abandoned cart, post-purchase, and win-back automations built and tested
- ✓List segmentation so the right message reaches the right subscriber
- ✓Deliverability best practices that keep you out of the spam folder
- ✓A/B tested subject lines backed by real open-rate data, not guesswork
Quick summary
We design, build, and optimize the automated email sequences that turn a one-time visitor or buyer into a repeat customer, using Mailchimp or HubSpot, as part of our broader content and social marketing services.
What You Get With Our Email Automation
Automation Sequence Build-Out
We build a welcome series for new subscribers and leads, an abandoned cart sequence if you sell online, a post-purchase flow for onboarding and upsells, and a win-back sequence for subscribers who've gone quiet.
List Segmentation & Targeting
We segment your list by behavior, purchase history, engagement level, and lifecycle stage so subscribers get a relevant message instead of the same blast everyone else receives.
Deliverability & List Health
Proper authentication, regular removal of bounced and unengaged addresses, and ongoing sending-reputation monitoring keep your emails landing in the inbox instead of the spam folder.
A/B Testing & Optimization
Subject lines, send times, and calls to action all get tested against real open and click data, and every result feeds the next round of improvements.
Our Email Automation Process
Platform & List Audit
We review your current email service provider setup, list health, and any automations already in place.
Sequence Strategy & Mapping
We map your customer journey to specific automated sequences and the exact behavior that should trigger each one.
Build, Test & Launch
We build the sequences, set up segmentation and triggers, and QA test every branch before anything goes live to real subscribers.
Monitor & Optimize
We track opens, clicks, and conversions, run subject line A/B tests, and refine sequences on a monthly cadence.
Which Automation to Build First, and Why
Welcome Series: The Foundation
A new subscriber is at their most engaged in the first 48-72 hours after they sign up -- open rates on a well-built welcome series routinely run several times higher than a standalone newsletter blast. We typically build a 3-5 email sequence that introduces the business, sets expectations, and moves the subscriber toward a first purchase or a booked call, spaced out over one to two weeks so it never feels like a wall of pressure.
Abandoned Cart: The Fastest Payback
For any business selling online, an abandoned cart sequence is usually the single highest-ROI automation we build, because it targets someone who already decided to buy and simply didn't finish. A three-email sequence -- a gentle reminder, a follow-up addressing common objections, and a final nudge, sometimes with an incentive -- recovers a meaningful share of carts that would otherwise be lost for good.
Post-Purchase: Where Retention Starts
Most businesses only think about email up to the sale. A post-purchase sequence keeps talking after checkout -- order confirmation and expectation-setting, a check-in once the product or service has had time to be used, and a review request timed for when satisfaction is highest. This is also where we introduce cross-sell and referral asks, which convert far better once trust is already established.
Win-Back: Reactivating Dormant Subscribers
Every list has a segment that's gone quiet -- no opens, no clicks, no purchases in months. Rather than deleting them or ignoring them, a win-back sequence gives them one more clear, low-pressure reason to re-engage before we move unresponsive addresses off active sending, which also protects deliverability for the rest of the list.
Why Bakersfield Businesses Choose Us for Email
- ✓Leads get nurtured automatically, even outside business hours
- ✓Abandoned carts get a second, and third, chance to convert
- ✓Segmented lists mean fewer unsubscribes and higher engagement
- ✓Deliverability stays healthy so emails actually reach the inbox
- ✓Subject line testing backed by real data, not guesses
- ✓Email works together with your other lead-nurture channels
Why We Default to Mailchimp and HubSpot
Mailchimp and HubSpot are the two platforms our own lead-nurture forms already run on, so our team lives in both tools daily rather than relearning a new interface for every client. Mailchimp tends to be the better fit for straightforward newsletter and e-commerce automation at a lower cost, while HubSpot's tighter CRM integration makes more sense once email needs to trigger off of sales pipeline stages, not just website behavior.
We'll Work With What You Already Have
If you're already on a different email service provider and migrating isn't practical right now, we build the same segmentation, sequences, and testing discipline inside your existing platform rather than insisting on a switch. The strategy matters more than the specific tool, though we'll always tell you honestly if your current platform is limiting what you can automate.
Why Most Small Business Email Lists Sit Idle
Most small business email lists get exactly one thing: a monthly newsletter blast sent to everyone at once, regardless of where a subscriber actually is in their relationship with the business. The result is predictable -- low open rates, rising unsubscribes, and the highest-converting messages, like an abandoned cart reminder or a post-purchase follow-up, never get sent at all because nobody ever built the automation.
Meanwhile, the customer who abandoned a cart last week or hasn't purchased in six months hears nothing until the next generic blast lands in their inbox alongside everyone else's. That's the easiest incremental revenue a business can capture -- reactivating people who already know the brand -- and it gets left on the table.
Real Results (Client Names Withheld for Privacy)
of total online revenue attributed to abandoned cart and win-back sequences within the first two quarters.
increase in email open rates after subject line A/B testing and list segmentation replaced blast sends.
more sales-qualified leads nurtured through an automated welcome series before a single manual follow-up call.
Ready to Put Your Email List to Work?
Get a free audit of your current email setup and automations.
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See exactly which automations you're missing out on.
See My Automation Gap ReportWe Onboard a Limited Number of Accounts Monthly
Automation build-outs take focused strategy time, so we cap new accounts.
Reserve My SpotEmail Automation Questions People Actually Ask
What email platforms do you work with?
What's the difference between an email blast and email automation?
Which automated sequences should we start with?
How do you improve email deliverability?
How does A/B testing subject lines actually work?
How does email marketing fit with your other services?
An Email Marketing Team That Builds Sequences, Not Just Newsletters
Clicks Dynasty is a Bakersfield-based digital marketing team that builds and manages email automation for Central Valley businesses on Mailchimp and HubSpot -- the same platforms that power our own lead capture forms. Our email work is closely tied to our copywriting and content creation team, since every automated sequence needs writing that actually sounds like your brand, and to lessons we've shared in our post on email marketing strategies for small businesses.
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